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2025 Life Time Chequamegon MTB Festival

Sponsor/Exhibitor Information and Registration

Our sponsors and expo exhibitors, along with the cities of Hayward and Cable, Wisconsin —provide us with all the resources, insight and love to put on this extraordinary event for the cycling community.

Expo Information

VENUE

American Birkebeiner Trailhead
14875 Mcnaught Road
Cable, WI 54821
> View Map

On-Site CONTACTS

Lily Burns
lburns@lt.life

Christine Bosco
CBosco@lt.life

Schedule Of Events

All events take place outdoors at the Derksen Family Great Hall.

THURSDAY, SEPTEMBER 11, 2025
• 1:00PM – 6:00PM
Expo Load-In

FRIDAY, SEPTEMBER 12, 2025
• 8:00AM – 1:00PM Expo Load-In
*All vehicles must cease movement and out of the expo footprint by 12:00PM.
• 2:00PM – 7:00PM Expo
• 7:00PM – 9:00PM Expo Load-Out

SATURDAY, SEPTEMBER 13, 2025
• 10:00 AM Chequamegon 40 Start | Short & Fat Start
• 10:00AM – 4:00PM Finish Festival
• 4:00PM – 7:00PM Finish Festival Load-Out

Click here to view the full weekend schedule.

Exhibitor Information

Expo management will assign booths to exhibitors and sponsors based on contract requirements, power needs, and the products being displayed. All exhibitors will receive confirmation of booth assignment prior to the event.

WEIGHTS

All tents are required to have weights in the Expo to avoid injury. Emporia is a notoriously windy town. If standard 10 lbs tent weights are not reserved via your Event Hub registration, they may not be available on-site. If your tent required heavier weights, please plan accordingly.
Expo management reserves the right to request the dismantle of any unweighted tents. Exhibitors are not required to have a tent for their booth activation. 

TABLES & CHAIRS

Tables and chairs are not provided in the expo booth cost. Expo management encourages exhibitors to bring their own tables and chairs. If this is not an option, rentals are available via EventHub. Deadlines may apply.  

POWER

Expo spaces do not come with electricity. Electric access can be purchased for select booth spaces via EventHub. Exhibitors are responsible for bringing their own extension cords and power strips. We recommend bringing NO LESS than 100 feet of extension cord. If your power requirements are beyond standard device charging and retail usage, please notify expo management. 

ICE

Exhibitors may purchase ice for via EventHub.  Ice will be delivered to your booth during the event.

Booth supplies such as tents, tablecloths, products, samples, etc. may be shipped to the race office in advance or brought directly to the race venue by the sponsor. Note that large shipment/pallets require a lift gate for delivery.

ADVANCED SHIPMENT DETAILS – please plan for booth supplies to arrive between Tuesday, September 2 to Tuesday, September 9, 2025.  To request shipping address, please connect with your national account manager.

OUTBOUND SHIPMENT DETAILS: Booth supplies are REQUIRED to be picked up by Monday, September 15. Plan to bring (2) copies of outbound BOL as there is no printer on-site at the venue.

Exhibitor’s materials must fit within the assigned booth space and may not obstruct walkways, exits, general view, and other exhibitors. Exhibitors are not to activate outside of their assigned booth space. No handouts or flyers may be passed out or posted outside of the assigned booth space. 
Expo management strictly prohibits subletting of booth space. This means that the only company permitted to activate within a specific booth space is the one that signed a contract with Life Time. Exhibitors may not share their booth space or use their space for any other reason without prior written approval from Life Time. Exhibitors must remain open at all times during expo hours. 

Products with the event logo, name, etc. may not be sold, displayed or distributed without prior written approval from Life Time. Management reserves the right to restrict and remove any product it deems objectionable (includes products, persons, objects, conduct, etc.) for health, safety or other reasons. This may include products in conflict with sponsors.

NO CANNABIS, CANNABINOID (CBD), OR RELATED ITEMS MAY BE PRESENT AT THE EXPO WITHOUT PRIOR APPROVAL FROM LIFE TIME. Expo management and Life Time staff reserve the right to restrict and remove anything that has not been pre-approved.

Exhibitors agree to comply with local, city, and state laws, ordinances, and regulations. Exhibitors are responsible for all fire precautions.

Life Time is not responsible for vendor materials. Vendors are responsible for securing all valuables. Life Time is not responsible for lost, damaged, or stolen property. Security is not provided at the event. Please have your booth staffed at all times.

With the exception of pre-packaged items, any food & beverage that will be sold/sampled on-site at the event may be subject to local Public Health permitting requirements. Please indicate if you plan to sell/sample food within your EventHub submissions. Life Time will follow up with more information on permitting requirements. 

Exhibitor has the opportunity to sell exhibitor products at no additional charge. Details of items to be retailed in exhibitor’s booth must be submitted for review and approval within EventHub. Sales permits and payment of appropriate sales tax are the responsibility of the exhibitor. Life Time will follow up with more information on Sales Tax requirements.  

Parking is available at the expo, but it is limited. Please do your best to carpool when possible. Each exhibiting company will receive (1) exhibitor specific parking pass. Please pick this pass up at the Expo Check-In tent, prior to unloading your booth materials.

Please find travel recommendations here.

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