2026 Life Time Chequamegon MTB Festival
On-Site Activation Information
Our sponsors and expo exhibitors, along with the cities of Hayward and Cable, Wisconsin —provide us with all the resources, insight and love to put on this extraordinary event for the cycling community.
Booth Registration (Expo & Finish Festival) Due:
September 1, 2026
Contacts
Lily Burns – Sponsors / Exhibitors
lburns@lt.life
Izzy Nichols – Life Time Grand Prix
INichols@lt.life
Event Schedule | Sponsors
All events take place outdoors at the Derksen Family Great Hall.
THURSDAY, SEPTEMBER 17, 2026
• 1:00PM – 6:00PM Expo Load-In
FRIDAY, SEPTEMBER 18, 2026
• 8:00AM – 12:00PM Expo Load-In
*All vehicles must cease movement and out of the expo footprint by 12:00PM.
• 1:00PM – 7:00PM Expo
• 7:00PM – 9:00PM Expo Load-Out (as needed)
SATURDAY, SEPTEMBER 19, 2026
- 8:00AM – 10:00AM Finish Festival Load-In (as needed)
• 10:00 AM Chequamegon 40 Start | Short & Fat Start
• 10:00AM – 4:00PM Finish Festival
• 4:00PM – 7:00PM Finish Festival Load-Out
PLEASE COMPLETE FINISH FESTIVAL FORM AT BOTTOM OF PAGE TO CONFIRM ACTIVATION.
Click here to view the full weekend schedule.
Event Schedule | Exhibitors
All events take place outdoors at the Derksen Family Great Hall.
THURSDAY, SEPTEMBER 17, 2026
• 1:00PM – 6:00PM Expo Load-In
FRIDAY, SEPTEMBER 18, 2026
• 8:00AM – 12:00PM Expo Load-In
*All vehicles must cease movement and out of the expo footprint by 12:00PM.
• 1:00PM – 7:00PM Expo
• 7:00PM – 9:00PM Expo Load-Out
Click here to view the full weekend schedule.
Exhibitor Information
Expo management will assign booths to exhibitors and sponsors based on contract requirements, power needs, and the products being displayed. All exhibitors will receive confirmation of booth assignment prior to the event.
Exhibitors must provide their own tent, tables, chairs, wifi, etc.
Ice, Power & Tent Weights may be purchased via EventHub within your registration. Power may be available in limited spaces upon request but are subject to race management approval.
Please reach out to Lily Burns with any questions.
Booth supplies such as tents, tablecloths, products, samples, etc. may be shipped to the race office in advance or brought directly to the race venue by the sponsor. Note that large shipment/pallets require a lift gate for delivery.
ADVANCED SHIPMENT DETAILS – please plan for booth supplies to arrive between Monday, September 7 – Tuesday, September 15, 2026. To request shipping address, please connect with your national account manager.
OUTBOUND SHIPMENT DETAILS: Booth supplies are REQUIRED to be picked up between Monday September 21 – Tuesday September 22. Plan to bring (2) copies of outbound BOL as there is no printer on-site at the venue.
Exhibitor’s materials must fit within the assigned booth space and may not obstruct walkways, exits, general view, and other exhibitors. Exhibitors are not to activate outside of their assigned booth space. No handouts or flyers may be passed out or posted outside of the assigned booth space.
Expo management strictly prohibits subletting of booth space. This means that the only company permitted to activate within a specific booth space is the one that signed a contract with Life Time. Exhibitors may not share their booth space or use their space for any other reason without prior written approval from Life Time. Exhibitors must remain open at all times during expo hours.
Products with the event logo, name, etc. may not be sold, displayed or distributed without prior written approval from Life Time. Management reserves the right to restrict and remove any product it deems objectionable (includes products, persons, objects, conduct, etc.) for health, safety or other reasons. This may include products in conflict with sponsors.
NO CANNABIS, CANNABINOID (CBD), OR RELATED ITEMS MAY BE PRESENT AT THE EXPO WITHOUT PRIOR APPROVAL FROM LIFE TIME. Expo management and Life Time staff reserve the right to restrict and remove anything that has not been pre-approved.
Exhibitors agree to comply with local, city, and state laws, ordinances, and regulations. Exhibitors are responsible for all fire precautions.
Life Time is not responsible for vendor materials. Vendors are responsible for securing all valuables. Life Time is not responsible for lost, damaged, or stolen property. Security is not provided at the event. Please have your booth staffed at all times.
With the exception of pre-packaged items, any food & beverage that will be sold/sampled on-site at the event may be subject to local Public Health permitting requirements. Please indicate if you plan to sell/sample food within your EventHub submissions. Life Time will follow up with more information on permitting requirements.
Exhibitor has the opportunity to sell exhibitor products at no additional charge. Details of items to be retailed in exhibitor’s booth must be submitted for review and approval within EventHub. Sales permits and payment of appropriate sales tax are the responsibility of the exhibitor. Life Time will follow up with more information on Sales Tax requirements.
Parking is available at the expo, but it is limited. Please do your best to carpool when possible. Each exhibiting company will receive (1) exhibitor specific parking pass. Please pick this pass up at the Expo Check-In tent, prior to unloading your booth materials.
