Exhibitor Information and Registration
Our sponsors and expo exhibitors, along with the cities of Hayward and Cable, Wisconsin —provide us with all the resources, insight and love to put on this extraordinary event for the cycling community.
American Birkebeiner Trailhead
14875 Mcnaught Road
Cable, WI 54821
> View Map
Schedule Of Events
THURSDAY, SEPTEMBER 14, 2023
• 2:00 p.m. – 6:00 p.m. Expo Load-In
FRIDAY, SEPTEMBER 15, 2023
• 9:00 a.m. – 1:00 p.m. Expo Load-In
*All vehicles must cease movement by 12:00 p.m.
• 2:00 p.m. – 7:00 p.m. Expo
• 7:00 p.m. – 9:00 p.m. Expo Load-Out
Click here to view the full weekend agenda.
Expo management will assign booths to exhibitors and sponsors based on contract requirements, power needs, and the products being displayed. All exhibitors will receive confirmation of booth assignment prior to the event.
Each 10×10 booth space is supplied with one electrical hook up if requested (must bring own extension cord). Exhibitors are responsible for providing all other materials needed for a successful activation.
Exhibitor’s materials must fit within the assigned booth space and may not obstruct walkways, exits, general view, and other exhibitors. Exhibitors are not to activate outside of their assigned booth space. No handouts or flyers may be passed out or posted outside of the assigned booth space. This will be strictly enforced. Any special booth construction must be submitted for prior approval. Expo management strictly prohibits subletting of booth space. This means that the only company permitted to activate within a specific booth space is the one that signed a contract with Life Time. Exhibitors may not share their booth space or use their space for any other reason without prior written approval from Life Time. Exhibitors must remain open at all times during expo hours. The expo is non-exclusive.
Booth supplies such as tents, tablecloths, products, samples, etc. may be shipped to the race office in advance or brought directly to the race venue by the sponsor. Note that large shipment/pallets require a lift gate for delivery. If materials MUST be shipped in advance to the race, they must arrive no later than September 8. To request shipping address, please email Meg McCormick at firstname.lastname@example.org.
Post-event shipping is not available. All activation materials must leave with the client upon conclusion of the event.
Products with the event logo, name, etc. may not be sold, displayed or distributed without prior written approval from Life Time. Management reserves the right to restrict and remove any product it deems objectionable (includes products, persons, objects, conduct, etc.) for health, safety or other reasons. This may include products in conflict with sponsors.
NO CANNABIS, CANNABINOID (CBD), OR RELATED ITEMS MAY BE PRESENT AT THE EXPO WITHOUT PRIOR APPROVAL FROM LIFE TIME. Expo management and Life Time staff reserve the right to restrict and remove anything that has not been pre-approved.
Exhibitors agree to comply with local, city, and state laws, ordinances, and regulations. Exhibitors are responsible for all fire precautions.
Life Time is not responsible for vendor materials. Vendors are responsible for securing all valuables. Life Time is not responsible for lost, damaged, or stolen property. Security is not provided at the event. Please have your booth staffed at all times.
FOOD & BEVERAGE
Exhibitors are not permitted to sell, serve or distribute any food or drink without prior written permission from race management. Exhibitors must request this opportunity within the form below.
Exhibitor has the opportunity to sell exhibitor products at no additional charge. Details of items to be retailed in exhibitor’s booth must be submitted for review and approval within the form below. Sales permits and payment of appropriate sales tax are the responsibility of the exhibitor.
Any exhibitor selling products on-site MUST provide necessary information for the S-240 Wisconsin Temporary Event Operator & Seller Information document. If you plan to sell, please indicate so in the form below and provide the required vendor information.
Parking is available at the expo, but it is limited. Please do your best to carpool when possible. Each exhibiting company will receive (1) exhibitor specific parking pass. Please pick this pass up at the Expo Check-In tent, prior to unloading your booth materials.
Please find travel recommendations here.