Exhibitor Information and Registration

Our sponsors and expo exhibitors, along with the cities of Hayward and Cable, Wisconsin —provide us with all the resources, insight and love to put on this extraordinary event for the cycling community.

Expo Information

VENUE

American Birkebeiner Trailhead
14875 Mcnaught Road
Cable, WI 54821
> View Map

PRE-EVENT CONTACTS

Megan McCormick
MMcCormick3@lt.life
(770) 503-4039

Carli Powers
cpowers@lt.life
(973) 919-8960

ON-SITE CONTACT

Carli Powers
cpowers@lt.life
(973) 919-8960

Schedule Of Events

THURSDAY, SEPTEMBER 14, 2023
• 2:00 p.m. – 6:00 p.m. Expo Load-In

FRIDAY, SEPTEMBER 15, 2023
• 9:00 a.m. – 1:00 p.m. Expo Load-In
*All vehicles must cease movement by 12:00 p.m.
• 2:00 p.m. – 7:00 p.m. Expo
• 7:00 p.m. – 9:00 p.m. Expo Load-Out

Click here to view the full weekend agenda.

Exhibitor Information

BOOTH ASSIGNMENT
Expo management will assign booths to exhibitors and sponsors based on contract requirements, power needs, and the products being displayed. All exhibitors will receive confirmation of booth assignment prior to the event.

BOOTH MATERIALS
Each 10×10 booth space is supplied with one electrical hook up if requested (must bring own extension cord). Exhibitors are responsible for providing all other materials needed for a successful activation.

Exhibitor’s materials must fit within the assigned booth space and may not obstruct walkways, exits, general view, and other exhibitors. Exhibitors are not to activate outside of their assigned booth space. No handouts or flyers may be passed out or posted outside of the assigned booth space. This will be strictly enforced. Any special booth construction must be submitted for prior approval. Expo management strictly prohibits subletting of booth space. This means that the only company permitted to activate within a specific booth space is the one that signed a contract with Life Time. Exhibitors may not share their booth space or use their space for any other reason without prior written approval from Life Time. Exhibitors must remain open at all times during expo hours. The expo is non-exclusive.

BOOTH SHIPPING
Booth supplies such as tents, tablecloths, products, samples, etc. may be shipped to the race office in advance or brought directly to the race venue by the sponsor. Note that large shipment/pallets require a lift gate for delivery. If materials MUST be shipped in advance to the race, they must arrive no later than September 8. To request shipping address, please email Meg McCormick at mmccormick3@lt.life.

Post-event shipping is not available. All activation materials must leave with the client upon conclusion of the event.

RESTRICTIONS
Products with the event logo, name, etc. may not be sold, displayed or distributed without prior written approval from Life Time. Management reserves the right to restrict and remove any product it deems objectionable (includes products, persons, objects, conduct, etc.) for health, safety or other reasons. This may include products in conflict with sponsors.

NO CANNABIS, CANNABINOID (CBD), OR RELATED ITEMS MAY BE PRESENT AT THE EXPO WITHOUT PRIOR APPROVAL FROM LIFE TIME. Expo management and Life Time staff reserve the right to restrict and remove anything that has not been pre-approved.

Exhibitors agree to comply with local, city, and state laws, ordinances, and regulations. Exhibitors are responsible for all fire precautions.

SECURITY
Life Time is not responsible for vendor materials. Vendors are responsible for securing all valuables. Life Time is not responsible for lost, damaged, or stolen property. Security is not provided at the event. Please have your booth staffed at all times.

FOOD & BEVERAGE
Exhibitors are not permitted to sell, serve or distribute any food or drink without prior written permission from race management. Exhibitors must request this opportunity within the form below.

RETAIL SALES
Exhibitor has the opportunity to sell exhibitor products at no additional charge. Details of items to be retailed in exhibitor’s booth must be submitted for review and approval within the form below. Sales permits and payment of appropriate sales tax are the responsibility of the exhibitor.

Any exhibitor selling products on-site MUST provide necessary information for the S-240 Wisconsin Temporary Event Operator & Seller Information document. If you plan to sell, please indicate so in the form below and provide the required vendor information.

PARKING
Parking is available at the expo, but it is limited. Please do your best to carpool when possible. Each exhibiting company will receive (1) exhibitor specific parking pass. Please pick this pass up at the Expo Check-In tent, prior to unloading your booth materials.

TRAVEL
Please find travel recommendations here.

Reservation Form | DUE SEPTEMBER 6, 2023

Exhibitor Registration Form

Exhibitor Name *

Please provide Exhibitor Name exactly as it should appear to the public.

On-Site Contact: Name *

First

Last

On-Site Contact: Cell Phone *

On-Site Contact: Email *

Booth Size *

Booth Description *

Please describe, in detail, your exhibit and what products will be displayed/sampled/sold. All displays, promotions, products, services, and any food & beverage sampling must be pre-approved by expo management.
NO CANNABIS, CANNABINOID (CBD), OR RELATED ITEMS MAY BE AT THE EXPO WITHOUT PRIOR APPROVAL FROM LIFE TIME.
Expo management and Life Time staff reserve the right to shut down anything that has not been pre-approved.

Expo Load-In *

ADDITIONAL BOOTH SPACE NEEDS

Will you need trailer or vehicle parking within your expo activation? *

Yes

Please describe the make/model of your vehicle that will be parked. *

Will you be selling anything at your booth? *

Yes, and I understand I may be required to complete additional paperwork

What products will be sold on site? *

S-240 Form Inputs

Please provide all S-240 inputs required for retail vendors exhibiting at Chequamegon. See page 2 of https://www.revenue.wi.gov/DORForms/s-240f.pdf

Wisconsin Seller’s Permit Number (15 digits starting with 456)
SSN (last 4 digits)
FEIN (last 4 digits)
Exemption Code
Legal Business Name (if not sole proprietor)
Doing Business As (DBA) Name (if applicable)
Vendor/Contact Name (Last)
Vendor/Contact Name (First)
Vendor Phone Number
Mailing Address
City
State
Zip
Email Address
Multi-Level Marketing Company (if claiming Exemption Code 2)

Will you need to advance ship any items to the expo? Please refer to the section above for details. *

Yes

Additional Notes/Requests

By typing your name below, you confirm that you have read and understand all information provided on this page. You also confirm that you have reviewed your submission to verify that responses are accurate and complete.

If you are human, leave this field blank.

Questions? Please contact Meg McCormick at mmccormick3@lt.life.